Writing
A new essay every two weeks on Substack. Subscribe there.
- 2026-10-28Coming soon
Steal the owner, not the software
The thing big companies do better than small ones is not software. It is deciding who owns each number.
- 2026-11-11Coming soon
Demand was never the problem
The reseller I built for did not need more buyers. He needed every channel to agree on what he owned.
- 2026-11-25Coming soon
Where I let a model decide, and where I don't
Four questions to ask before anyone lets software touch a number in your business.